Skip to main navigation menu Skip to main content Skip to site footer
Logo

Artículos

Vol. 4 No. 1 (2025): Enero-junio

Internal Communication as a Factor of Corporate Cohesion: A Case Study of a Dairy Company

  • Dora Carolina Reinoso Hernández
Submitted
June 30, 2025
Published
2025-06-30

Abstract

This work focuses on internal communication at Lácteos San Antonio C.A., highlighting its
significance as a crucial strategic factor for organizational cohesion and alignment. Through
2
detailed analysis, key areas requiring improvement were identified, such as a lack of message
clarity, uneven distribution of communication responsibilities, and the need to enhance
employee participation. Although the company has a solid communication framework, the
research reveals that optimization is needed to maximize its effectiveness. Strategic solutions
were proposed, including the adoption of advanced digital tools to facilitate information flow
and the implementation of internal campaigns to raise employee awareness about their role
in communication. The designed internal communication plan is characterized by its innovative
approach, emphasizing digitalization and the creation of interactive channels to foster constant
and effective dialogue across all organizational levels. Additionally, a continuous measurement
system is incorporated to assess the impact of implemented strategies and allow dynamic
adjustments based on obtained results. This work underscores that internal communication is
more than an operational function; it is a vital strategic element for corporate success. The
successful execution of the proposed actions will not only improve cohesion and the work
environment but also enhance operational efficiency and employee engagement. With this
approach, Lácteos San Antonio will position itself as a more agile, aligned organization, wellprepared to face future challenges.

References

  1. Argenti, P. A. (2002). The Power of Corporate Communication: Crafting the Voice and Image of Your
  2. Business. McGraw-Hill.
  3. Argenti, P. A. (2017). Corporate Communication 7th ed. McGraw-Hill Education.
  4. Balmer, J. M. (2006). Corporate Marketing. Obtenido de Integrating Corporate Identity, Corporate
  5. Branding, Corporate Communications, Corporate Image and Corporate Reputation. European
  6. Journal of Marketing: https://doi.org/10.1108/03090560610669964
  7. Barker, R. T. (2010). Strategic Application of Storytelling in Organizations. En Toward Effective
  8. Communication in a Diverse World. (págs. 47(3), 295-312). Journal of Business Communication.
  9. Barrera, J. H. (2010). Metodología de investigación. Caracas: Quirón.
  10. Cardon, P. W. (2015). The Impact of Communication Channel Selection on Leaders’ Communication
  11. Effectiveness. Business and Professional Communication Quarterly.
  12. Chiavenato, I. (2006). Introducción a la Teoría General de la Administración. McGraw-Hill
  13. Interamericana.
  14. Clampitt, P. G. (2016). Communicating for Managerial Effectiveness (6th ed.). Sage Publications.
  15. Connolly, T. S. (2011). An Application of Games-based Learning within Software Engineering. British
  16. Journal of Educational Technology,
  17. Cornelissen, J. (2020). Corporate Communication: A Guide to Theory and Practice, 6th ed. Sage
  18. Publications.
  19. Costa, J. (21 de octubre de 2013). La comunicación corporativa, una comunicación estratégica
  20. integrada. (Dircom, Entrevistador)
  21. Cristancho, F. (20 de 08 de 2013). Acsendo Blog. Obtenido de https://blog.acsendo.com/la-importanciade-la-comunicacion-interna-en-lasorganizaciones/
  22. Deal, T. E. (2000). Corporate Cultures: The Rites and Rituals of Corporate Life. Perseus Books.
  23. Deloitte. (2019). Global Human Capital Trends: Rewriting the Rules for the Digital Age. Deloitte
  24. University Press.
  25. Dircom. (19 de 02 de 2019). Dircom Catalunya. Obtenido de Decálogo del Dircom:
  26. http://www.dircom.org/catalunya/decalogo-dircom.pdf
  27. Fernández, E. (2019). La Digitalización de la Comunicación Interna. Retos y Oportunidades.
  28. Comunicación y Hombre.
  29. Fonseca, M. (octubre de 2008). Promonegocios. Obtenido de
  30. https://www.promonegocios.net/comunicacion/definicion-comunicacion.html Función. (25 de 10
  31. de 2022).
  32. Función. Obtenido de https://funcionc.com/2022/10/25/tendencias-de-comunicacion-internadesdeel-liderazgo-a-la-diversidad/
  33. González, F. (06 de 01 de 2020). webscolar. Obtenido de Definiciones de comunicación según diferentes
  34. autores.: https://www.webscolar.com/definiciones-de-comunicacion-segun-diferentesautores
  35. Grunig, J. E. (2011). Public Relations and Communication Management. Lawrence Erlbaum Associates.
  36. Hatch, M. J. (2008). Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity
  37. through Corporate Branding. John Wiley & Sons.
  38. Isolated. (15 de noviembre de 2019). Isolated. Obtenido de https://www.isolated.es/blog/que-es-lacomunicacion-corporativa/
  39. Jiménez, R. (1998). Metodología de la Investigación. La Habana: Editorial Ciencias Médicas.
  40. Kalla, H. K. (2005). Integrated Internal Communications. A Multidisciplinary Perspective.
  41. Kalla, H. K. (2005). Integrated Internal Communications. Corporate Communications.
  42. Kaplan, A. M. (2010). Users of the world, unite! The challenges and opportunities of Social Media.
  43. Business Horizons.
  44. Kim, S. &. (2019). Communication Strategies for Technology Adoption. En A Model for the Digital
  45. Workplace (págs. 110, 150-160.). Journal of Business Research,.
  46. Lácteos San Antonio. (2024). Nutri. Obtenido de https://www.nutri.com.ec/nosotros
  47. Lee, S. M. (2006). Corporate blogging strategies of the Fortune 500 companies. Management Decision.
  48. Likert, R. (. (1976). The Human Organization: Its Management and Value. McGrawHill.
  49. Márquez, G. G. (25 de abril de 2014). El rincón que comunica. Obtenido de
  50. https://grupo91comunicacion.blogspot.com/2014/04/lo-que-no-se-comunicano-existe.html
  51. Men, L. R. (2017). Excellence in Internal Communication Management. Business Expert Press.
  52. Mintzberg, H. (1973). The Nature of Managerial Work. Harper & Row.
  53. Moreno, O. (23 de Junio de 2019). Instansent. Obtenido de: https://www.instasent.com/blog/cualessonlos-canales-de-comunicacion-mas-efectivos
  54. Negocios, E. (30 de 03 de 2020). Ekos Negocios. Obtenido de
  55. https://ekosnegocios.com/articulo/visitamos-a-nutri
  56. Next Internation Business School. (17 de 02 de 2017). Next Internation Business School. Obtenido de La
  57. comunicación corporativa: un elemento clave para la empresa: https://www.nextibs.com/laimportancia-de-una-buena-gestion-en-lacomunicacion-corporativa/
  58. Pizzolante, I. (2004). Pizzolante. Obtenido de http://www.pizzolante.com/
  59. Plus, A. (21 de 01 de 2020). Adding Plus. Obtenido de https://www.addingplus.com/blog/comunicacioninterna-en-la-empresa/
  60. Radcliffe, S. A. (2021). Understanding the Function and Impact of Internal Communication in
  61. Organizations. Journal of Communication Management.
  62. Raffino, E. (12 de 05 de 2019). Concepto de Comunicación Interna Obtenido de
  63. https://concepto.de/comunicacion-interna/
  64. Raffino, M. E. (7 de abril de 2019). Concepto de Comunicación Corporativa Obtenido de
  65. https://concepto.de/comunicacion-corporativa/
  66. Rogers, E. M.-R. (1976). Communication in Organizations. Free Press.
  67. Ruck, K. &. (2012). Valuing Internal Communication. En Management and Employee Perspectives (294-
  68. ). Public Relations Review.
  69. Sampieri, R. H. (2014). Metodología de la investigación. Caracas: Mc Graw Hill.
  70. Schein, E. H. (2010). Organizational Culture and Leadership (4th ed.). Jossey-Bass.
  71. School, E. B. (13 de 01 de 2017). Obtenido de https://www.eae.es/actualidad/noticias/medios-ycanales-para-lacomunicacion-interna-corporativa
  72. Smith, L. &. (2008). Effective Internal Communication (2nd ed. Kogan Page.
  73. Talentos Reuindos. (03 de 10 de 2011). Talentos Reunidos. Obtenido de
  74. https://talentosreunidos.com/2011/10/03/los-medios-de-la-comunicacioninterna/
  75. Trujillo, C. A. (2019). Investigación Cualitativa. Ibarra: Universidad Técnica del Norte.
  76. Universidad Autónoma de Barcelona. (1980). Análisi Quaderns de Comunicació 1 Cultura. Barcelo:
  77. Cluster de Comunicació.
  78. Van Riel C.B & Fombrun, C. J. (2007). Essentials of Corporate Communication: Implementing Practices
  79. for Effective Reputation Management. Routledge.
  80. Vásquez, J. (24 de 08 de 2010). Gestiopolis. Obtenido de La comunicación interna:
  81. https://www.gestiopolis.com/comunicacion-interna/
  82. Vela, A. (10 de 02 de 2024). TICs y Formación. Obtenido de https://ticsyformacion.com/
  83. Waddington, S. (2020). Public Relations and Communication in the Age of Digital Media. Journal of
  84. Public Relations Research.
  85. Welch, R. &. (2012). Valuing Internal Communication; Management and Employee Perspectives. Public
  86. Relations Review.
  87. Wenger, E. M. (2002). Cultivating Communities of Practice: A Guide to Managing Knowledge. Harvard
  88. Business Review Press.
  89. Wilson, R. E. (2012). A review of Facebook research in the social sciences. 7(3), 203-220. Perspectives
  90. on Psychological Science.
  91. Young, D. &. (1993). Managing to Communicate, Communicating to Manage: How Leading Companies
  92. Communicate with Employees. Organizational Dynamics.
  93. Zaragoza, M. (26 de 04 de 2016). Nal3 Comunicació. Obtenido de https://www.nal3.com/es/central-decontenidos/comunicacion-interna-yexterna-claves-en-tu-empresa

Downloads

Download data is not yet available.